It’s been a big year for Melbourne fasteners supplier, Allfasteners (AF).

After many decades of B2B supply to all trades around Australia, AF have spent the last twelve months adjusting to evolving customer purchasing habits, refining their brand, and have in a bold move in-housed their marketing and digital capabilities.

In addition to AF’s new website—newly-developed for growing B2C potential, with upcoming integration for online account purchases—and tiered pricing structure, the team for purchasing and sales has also expanded.

In an employment climate that sees struggle in some sectors, AF are contradicting the trend. From Monday February 27, 2017, the AF team is now ready to handle the additional enquiries that the new highly-ranked website and enhanced market presence now creates.

New personnel now bring additional industry-driven advice to the customer, as well as a streamlined communications process for account and online customers. Director Tony Strange is pleased with the company’s trajectory since 2016. “While we have expanded our digital reach significantly over the last year, we have been reminded again of the value of people,” says Tony, “especially when dealing with the trades.” Tony is keen on having the best of both worlds benefit the company and its customers.

“An enhanced online experience is nothing without our customers feeling comfortable with who they are dealing with. The systems we are creating in a digital sense are purely for making Allfasteners central to a foreman’s or purchasing officer’s every day needs. But it’s our people who back it up.”